The mobile tactics that turn consumer off your brand

Mobile marketing tactics…

Consumers are becoming very wary of the short lived mobile marketing tactics that businesses are using to push them to give up their data and to buy products and services online.

Like most people reading this I have bought most things online. Because of continued frustrations my online purchasing has now gone full circle, back into supporting the bricks and mortar stores.

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Digital Matketing Customer Journey

The Right Content At The Right Time

The digital marketing customer journey

I just attended a two day digital marketing train the trainer workshop at IBM in Vienna.

There was a big focus on knowing your audience and where they are in the customer journey; reiterating what many marketers have been saying since the beginning of advertising.

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