Tracking Your Social Media Marketing
Need not be a chore, if setup correctly
No matter how difficult you think it may be to set up conversion tracking it is important for analysing your campaigns for success.
The time is running out for social media managers who do not optimise and analyse their campaigns for return on investment.
Each platform and campaign should ideally lead to a different landing page; this combined with call tracking will give you the most accurate figures to make informed decisions.