According to Entrepreneur.com this happens when you build your personal brand correctly:-
- 561% more reach from employees sharing business brand messaging
- Content is shared 24X more frequently
- 8 X more engagement from employees VS brand
Many business leaders and small business owners that I speak to have heard the words ‘Build Your Brand’ or ‘Branding’ or ‘Personal Branding!’
But many don’t yet realize personal branding is the most powerful way to build their businesses!
Your personal brand can support your business brand and visa versa
You can build your business brand and then build your personal brand alongside it or you can do it in the reverse, it just depends which one is going to deliver you the right amount of traction.
Your personal brand can benefit you as well as your business. Solidifying your personal message can attract new clients and grow your business.
Your personal brand must be authentic!
Social media is for conversations. Don’t be afraid to use your own voice and opinions to express yourself and share ideas.
Support your business
Promoting news about your company alongside your own personal brand expands both your and your company’s influence. Such promotions may help you gain clout at industry events and even attract job offers from competitors.
Refine your profile.
Polishing your profiles are a great branding exercise to start with. Pick a bold header image, a clear profile photo, and select a piece of content to sit at the top of your profiles, representative of what’s most important to you. Also, include a link to a personal website in your bio.
Personal branding helps you explain what you do simply and can be used for LinkedIn, your website, CV, Resume, podcast episodes, public speaking…
Helps you build authority, credibility and trust
Helps you show off why you are different and better than anyone else
Build brand you for career and business success
The main problem is most of them have no idea they are sitting on a goldmine, all they need to do is to take the time to build effective wording around what it is that they do.
Brand Yourself so People Understand
Helps you to use the right words so people understand the “Why You?”
- What do you do in words everyone understands?
- What gives you credibility and authority?
- Why are you different and better than anyone else?
- What cornerstone words represent you authentically?
Once the wording has been put together for explaining these key elements you can then begin to build your image and begin to craft your social media presence.
If you don’t want to build your own personal brand wording then I suggest you hire a consultant who is specific to your industry and who has a proven track record.
Currently we are in the process of building a database of personal branding consultants. If you would like to be featured then please let me know. Email firstname.lastname@example.org or fill out the Google form below.