I just wrote an interesting post about personalisation or intrusive irritation for the new IBM THINKmarketing resource, just awaiting the article to be released along with the other four that I have written around the subject of marketing and branding…
Interesting it seems that advertisers are not just reminded by my blog but this one too, remember use Caution!
Indians clearly do not like being stalked by online advertisers. And advertisers would be well-advised to avoid that path lest they lose credibility. Nearly half of India’s internet users feel they are “constantly followed” by online advertisements, according to a survey by research consultancy Kantar TNS. That’s 13% more than the global average of 34%.…
via Sticky online advertisements haunt India’s internet users — Quartz
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