Over the past few weeks, we have delved deeper into the secrets of audience intelligence.
We have been working with Audiense to bring you ‘The Secrets of Audience Intelligence.’ This blog contains the first two podcasts in the series of in-depth interviews that will enable you to learn more about the ins and outs of audience intelligence, deeper customer segmentation, we even explore influencer marketing, social media audience segmentation and how and where to find insights to bring you closer to your audience.
You can listen to both episodes without leaving this page!
Episode two is below: –
We have discussed influencer marketing, content creation, and building our tribes as part of this mini series. The next interview we will be releasing is particularly of interest as it goes through the next big trend in influencer marketing ‘Virtual Influencers.’
Virtual influencers are the topic of episode three in this series and whether you are a seasoned professional marketer or not you will gain massive value from these podcasts.
Secrets Of Audience Intelligence is Key in Building Communities
When working in ‘Influencer Marketing’ I hired, briefed and worked with a number of influencers, all of which are top of their industry. I also interviewed Tim McDonald about Building Communities and you can listen to that interview here: Community-building-real-world-stories/
Our main focus there was technology and the marketing of it and we have expertise within AI, Cloud, Security, Blockchain and other Service offerings. We are happy to discuss your requirements.
Understanding ones audience and how the range of tools out there fit within our workflows and how to develop deeper insights for content creation and for better conversations is a key focus of our work.
These interviews appeared on the Influential Visions Podcast.
Audience intelligence is particularly important, especially when it comes to understanding the kind of content that resonates with your audience.
We have been working with Audiense to bring you ‘The Secrets of Audience Intelligence.’ This is the first podcast in the series of in depth interviews that will enable you to learn more about the ins and outs of audience intelligence, deeper customer segmentation, we explore influencer marketing, social media audience segmentation and how and where to find insights to bring you closer to your audience.
Audience intelligence is also key when choosing which influencers to work with, choosing what content to create and the topics that matter to your audience and target market and ways to engage with them and where.
In this interview, India White and I discuss getting closer to your audience.
Brands need to resonate with their customers – customers need to feel a connection and sense of trust with the companies they buy from. To do this, brands need to gain a fundamental understanding of who their customer segments are, beyond demographics, broad assumptions, and pre-determined media segments.
India White
Secrets of Audience Intelligence – Cultural Understanding
“What Marketers Need To Know About Social Media Consumer Segmentation”
Co-Hosted by Nicolas Babin Who was Head of Marketing for Sony Europe for Many Years.
Edward Bass -Founder and Director at entSight – Digital Strategy Thoughtleader, Driven by Insights and Data.
We Discussed the Recent Forester Report Q&A: What Marketers Need To Know About Social Media Consumer Segmentation Social User Data Allows Marketers To Build Novel Segments For Uniquely Relevant Insights.
Audience intelligence is crucial to maximising your marketing roi
We have been working with Audiense to bring you ‘The Secrets of Audience Intelligence.’ This is the second podcast in the series of in-depth interviews that will enable you to learn more about the ins and outs of audience intelligence, deeper customer segmentation, we explore influencer marketing, social media audience segmentation and how and where to find insights to bring you closer to your audience.
https://www.influentialvisions.com/social-media-consumer-segmentation/