With today’s pandemic situation, we see already that many people have lost their jobs, many companies have stopped operating and companies still alive are companies that have adapted fast. How many examples of shops, services and large companies have we seen transforming their way of transforming their business, changing their customer journey and experience and changing their approach to business.
In my small town in South West France, even my local cheese shop (a very important element of my French culture) has started to deliver food when even a month ago it was not even on the card. I very often give the example of the Dodo.
As read on Wikipedia, the dodo (Raphus cucullatus) is an extinct flightless bird that was endemic to the island of Mauritius, east of Madagascar in the Indian Ocean. It is presumed that the dodo became flightless because of the ready availability of abundant food sources and a relative absence of predators on Mauritius.
Though the dodo has historically been considered fat and clumsy, it is now thought to have been well-adapted for its ecosystem. As it was flightless and terrestrial and there were no mammalian predators or other kinds of natural enemies on Mauritius the Dodo lived a peaceful and easy life. Like many animals that evolved in isolation from significant predators, the dodo was entirely fearless of humans.
This fearlessness and its inability to fly made the dodo easy prey for sailors. The Dodo never evolved because it did not need to. It had all the food it needed and no risk for its life. A comfortable life that led to its extinction. The comparison is easy to understand. While all other species known on Mauritius survived, the Dodo did not. Same with companies that do not take digital transformation projects seriously or think that it is not for them. The major changes we all experience today, will make companies unprepared disappear as their competitors will evolve and will take all customers with them.
Digital transformation will allow change management and cultural transformation; change in the customer journey and customer focus; digitization of the business, data security, privacy and ethics change; evolution of products, services and processes; integration of all data systems; logistics and supply chain improved efficiencies; organizational structure to support a seamless customer experience; personalization experience for customers; transformational leadership (to ensure millennials understand the vision of the company) and finally the end of all silos across the company.
Most importantly, digital transformation will allow you and your company to survive in this uncertain world. Digital transformation will not only help companies but also employees to understand why customers have evolved and why it is a must to ensure they match customer needs and ways to purchase.
There is a joke survey running on social networks these days:
Who is leading the digital transformation of your company?
- Covid 19
This is so true. What was perceived to be something unthinkable months ago is now upon us. We are forced to change. This does not mean it will be easier, this means get done with it.
This digital transformation project and the behaviour and attitude we all need to adopt are no buzzwords. We hear them a lot and most of us know we need to work on changing our mindset. However, this is confusing and many people think differently about what needs to be done.
Changing mindset is the way forward and disruption in business will make it happen. In this blog for MasterMindSet, you will learn a lot about tips and advice on how to move forward and thrive in this disrupted world.
You can find more information on Nicolas Babin here.