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Wimbledon 2017: IBM Watson: Owning The Fan Engagement!

The Future Of Wimbledon and Sports Media

The Best Global Media Coverage at Wimbledon in 2018 and beyond will be going to the All England Lawn and Tennis Club (AELTC) in partnership with IBM.

They have been pioneering many new AI technologies to ensure they provide the best news and the fastest updates and figures to really engage tennis fans and continue to keep Wimbledon on track as the number one tennis tournament in the world.

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The Future of Marketing and Beyond

the future of marketing and beyond

The Future of Marketing and Business in 2017 and beyond

Data Integration and true omni-channel experiences are still in the early stages for many, ideally they need to combine ALL data sources including historic sales data, historic visitor data, live social data, live weather data and of course marketing data and sales forecasting. Analyzing these data sets are giving businesses an entire 360 degree view of their business. Creating the insights to build relationships with customers and to convert them into brand advocates by nurturing them and building a truly remarkable customer experience.

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Building Brand You Is Crucial

Building Brand You Is Crucial

Building brand you can be done at any age and at any stage in your life, working on how you can develop yourself throughout your working life, towards your career objectives and it can assist you to get that top university place you so badly want or to get your dream job or even get that new business venture off the ground.

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Trending The #CDOSummit

Event Promotion and Engagement at The #CDOSummit

This week we had the pleasure to work alongside David Mathison and his fantastic team at the chief digital officers summit, which was held at the BBC. 

We trended on Twitter, which is a real breakthrough for an event of this size, considering they only had 120 delegates making it truly remarkable. The first time in fact that they have trended and they usually have 2000+ delegates.

They had fantastic speakers and delegates from all areas of digital and entrepreneurial sectors, from agency owners, public sector CDO’s and some serious IT veterans who have built multi billion dollar global enterprises. Here is a link to the Twitter list of some of the speakers https://twitter.com/NatSchooler/lists/cdo-speaker-2014

My team and I have all sorts of other event promotion strategies up our sleeves. The BBC risk assessment restricted us this time, as we only found out we were attending two days prior!

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