Event Promotion and Engagement at The #CDOSummit
This week we had the pleasure to work alongside David Mathison and his fantastic team at the chief digital officers summit, which was held at the BBC.
We trended on Twitter, which is a real breakthrough for an event of this size, considering they only had 120 delegates making it truly remarkable. The first time in fact that they have trended and they usually have 2000+ delegates.
They had fantastic speakers and delegates from all areas of digital and entrepreneurial sectors, from agency owners, public sector CDO’s and some serious IT veterans who have built multi billion dollar global enterprises. Here is a link to the Twitter list of some of the speakers https://twitter.com/NatSchooler/lists/cdo-speaker-2014
My team and I have all sorts of other event promotion strategies up our sleeves. The BBC risk assessment restricted us this time, as we only found out we were attending two days prior!