We hear people talk about push marketing, pull marketing, social this broadcast that, paid advertising, organic search, Google PPC, bla bla bla…
Rather than you commenting on what techniques are not good or unethical why don’t you spend your valuable time testing your own methods to see what is working and what isn’t.
The world is awash with money and VC firms and business angels are looking for the next big investment.
History should be something we look at and learn from but unfortunately innovation is something that is quickly forgotten.
We just need to look back in history to Henry Ford for instance, he knew that people needed cars but they thought they wanted faster horses!
The social media experts that I speak with are generally happy with the idea of automating posting to the various platforms they are on, but seem to have a problem with other automation and admitting they automate at all to their peers.
This morning I attended a superb workshop to learn more about the digital roi. Here are some useful slides and a short video that will help you to understand more about the digital journey.
A digital journey is the journey that a client or customer takes when they first hear or see anything about your brand, it could be that one of their friends mentioned the product to you and you watched it on TV then interacted on Twitter and decided to look at their website.
Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Gamification has been studied and applied in several domains, such as to improve user engagement, physical exercise, return on investment, data quality, timeliness, and learning. A review of research on gamification shows that most studies on gamification find positive effects from gamification.
Source: Wikipedia – http://en.wikipedia.org/wiki/Gamification
HootSuite Pro Is An Awesome Tool For Business
There are many ways you can use HootSuite for growing your business, remember the most important task is looking after your existing clients or customers! They cost you a fortune to obtain, so this is crucial for the long term profitability of your business.
Need not be a chore, if setup correctly
No matter how difficult you think it may be to set up conversion tracking it is important for analysing your campaigns for success.
The time is running out for social media managers who do not optimise and analyse their campaigns for return on investment.
Many business people and marketing managers that we speak to are increasing their investment in social media; although they tend to be very keen to track their conversions.
MoreHas Your Investment In Social Media Risen Inline With The Latest Trend?
But to build strong relationships it is essential to meet face to face. Social networking sites like Twitter and Facebook are one thing but to build a real network you need to meetup in person.
No matter how difficult you think it may be to set up conversion tracking it is important for analysing your campaigns for success.
The time is running out for social media managers who do not optimise and analyse their campaigns for return on investment.
Each platform and campaign should ideally lead to a different landing page; this combined with call tracking will give you the most accurate figures to make informed decisions.
So many businesses and individuals waste endless hours and huge amounts of money on social media sites like Facebook, Twitter, Linkedin, Pinterest and the list goes on…
On a daily basis we are eating up more than 3 hours per day using social media, this figure is a split on average between personal and business users. This is why having a strategy is key to the success of your social media marketing investment. Before your business does anything its important to take a step back and conduct a full social media audit.
