it was carefully crafted, much like building a building; it took time to draw up the plans and then to put in daily effort to build the all important foundations, the wording was crucial to making it work.
Building credibility, authority and trust does not just happen over night, these elements of your personal brand take more time than one would expect. In addition showing off why you are different and why you are better than anyone else are key elements that matter when building your own personal communications document. Once complete this document makes up the foundations for all your communications.
These words can be used for anything from your LinkedIn profile and other social media channels all the way through to podcasts, newpaper and even television interviews. This is just why it is crucial to employ an expert to assist you to make it work.
You spend tens of thousands of dollars and pounds educating yourself and building and running social media channels, does it not make sense to build a clear document that all your employees can use to promote your personal brand.
My personal brand was not initially built with words and that is why obtaining success was hard work. I then took time out to learn how to create the words needed to make it work for me and all the businesses that I am involved with.
Fortunately I did this before most others in my space and this meant that I was approached by IBM to write around marketing for their think marketing blog.
Building my personal brand was the best investment I have ever made and is something that I encourage our clients to spend the right amount of time on, today I was discussing the document with someone who just wanted a ‘LinkedIn profile’ I asked him if he had a communications document and he promptly said ‘no’
This lead us into a conversation about his personal brand and he wasn’t sure what he needed, I think he was just looking for a quick, cheap fix…
A quick fix is not something that you should do for your personal brand or anything else as you will need to usually get it fixed later. It is something that will of course cost you in the medium to longer term, you will not close the same amount of business or generate the number of leads that you could do if it was in tip top shape…
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